Today I received an email regarding a new supplier for fashionable apparel at wholesale pricing, which seem to come across as AS Colours new competitor. Bandsome are new on the scene with a nice range of blank apparel ready for supply.
Why are these guys special?
Well they’re 100% Australian made! This most likely means that their pricing is slightly higher than your Gildan or Biz Collection fashion t-shirt, but it’s probably worth it. I don’t have my samples yet but going from the information I got form their outreach team and website, I’m sure this brand is something to look out for.
Their main focus is to produce a quality garment that stays up-to-date with the latest cuts and styles. Their target audience “ideal customers” are screen printers, DTG printers, clothing line start-ups and the average Joe that wants some blank apparel for this summer.
All garments are preshrunk – no need to over compensate in sizing – and everything is listed as 100% cotton. When Bandsome say Australian made, they mean Australian made: all fabrics are sourced and spun here in Australia. So anyone looking to boycott sweatshop Kmart style clothing, you now have an alternative.
The creator of Bandsome is the handsome David Attewell and he also has his own clothing line named after his name. According to David’s LinedIn Profile – yes I’m a stalker – he started off as a junior designer at THERE which is a design agency covering brand awareness, brand development and transformations.
David’s pathway is very design focused with his next job leading into design for t-shirts only, which explains his passion. Bandsome looks very legitimate and I’m sure AS Colour have a small amount of fear, however they’re Australian adopted anyway because they’re New Zealanders.
Now that I know about Bandsome, now what?
You have two selection here and the perfect niche for starting your own clothing line! First thing is first, you’re going to want some designs. My suggestion to you is to sit with a graphic designer and have them out your idea to screen. Keep in mind that your design should be in CMYK as screen printer’s work with the Pantone colour system.
Once you have a few eye catching designs, you’re going to need them screen printed. Your best bet is to go with someone that does all their colour separation in-house. This way any adjustment will be without hassle. Your best bet is to find a custom t-shirt printing company as they can generally create extras (see bonus).
Whilst everything is being printed, work out your marketing strategy and start going around to shops with your mockups to see if they’ll stock your new garments.
Bonus: You might want to pay the extra cash to have your own tags created. This will way you come across as professional and places are more likely to stock your garments.